Advertising

Not Your
Father's Advertising Agency

Strategic Advertising Done Right

Advertising is often a smart solution and can be very powerful when done strategically. However, you need a partner who understands how to navigate today’s advertising world. As a full service advertising agency, we're experts at just that. Advertising continues to change dramatically and we're the partner you need to find the right mix. We recognize the challenges that can arrive and know how to overcome advertising complexities and deliver powerful results.

Get The Most Out of Your Advertising Dollar

Sometimes it means creating an integrated marketing communications campaign to support advertising efforts. Sometimes it’s getting the advertising mix just right between your digital and print ad placements. And sometimes it’s meticulous targeting of your strategic influencers in only one or two key outlets. Whichever it is, we know how to make your target audience sit up and take notice. We know how to use advertising to move them to action.

Effective Advertising Starts with Research

As a top advertising agency, we recognize the importance of great research and we love doing the back-end research to ensure that the campaign we created is generating the results you need. Whether it’s click-throughs, open rates, sales figures, conversion rates, or perception change — we can get pretty geeky around here when it comes to tracking and measuring advertising campaign results. Our services include a variety of advertising strategies and techniques that are tailored to your unique goals.

Advertising Services

Advertising Strategy & Planning

  • Market research — market opportunity/threats research, competitive research, strategic positioning, brand perception research, consumer insights, key audience analysis and prioritization
  • Target audience research — influencer, demographic, psychographic, perception, usage, preference research
  • Creative concept ideation and strategy development and execution
  • Media Planning
  • Media strategy creation and execution
  • Media buying
  • List buying

Ad Creation

  • Art Direction
  • Design, layout, artwork
  • Copywriting
  • Custom illustration and digital illustration
  • Custom icon creation
  • Photography
  • Video production and editing for broadcast and internet-based campaigns

Traditional Advertising Mediums

  • Print advertising
  • Radio advertising
  • Direct mail advertising
  • Generation of all collateral materials including company brochures
  • Interactive design and user interface design
  • Package design
  • In-store display design and point-of-purchase merchandising
  • Corporate gift development including design for apparel and promotional items
  • Guerilla strategies and execution

Online Advertising Services

Management & Reporting

  • Ongoing monitoring and tweaking of digital advertising campaigns
  • Tracking research to gain insights and identify additional advertising opportunities
  • Analytics measurement to gauge advertising effectiveness
  • Custom report generation of results based on clients preferred methodology

Get In Touch With Us

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Our Services

"I have worked with over a dozen marketing firms during my career, and by all standards you and your firm are the best! Some of the best money I ever spent was for your services... dollar for dollar, a 100% return on investment!"

Marcia P. DeWitt CEO

Advertising Snapshot

Warschawski is an award-winning advertising agency with offices in New York City, Washington D.C. and Baltimore. We are recognized as one of the top full-service advertising agencies in the U.S. and provide clients, whether large or small, with the full array of advertising services - from digital advertising and online advertising services like SEO, Pay Per Click Advertising (PPC), retargeting, custom audience targeting, native digital advertising and Facebook advertising to traditional advertising services like print, broadcast, and out of home advertising.

Warschawski is one of the only advertising agencies in the Mid-Atlantic region (from NYC to Baltimore and DC) that offers all of the services of a marketing firm, digital agency, public relations (PR) firm, branding agency, web design firm, creative design agency, VR/AR and Amazon marketing agency, and crisis communications firm all under one roof.